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Business books, ebooks, and audio programs to help you grow your career and your business
Double the Value of Your Marketing Data
(in as Little as One Day)
Discover an easy, step-by-step process to capture, clean, and organize marketing data for better segmentation, more effective nurturing, and higher response rates
Are you really making the most of your marketing data? In today’s tough economic environment it’s more important than ever to squeeze every dollar of ROI from every marketing asset – including your existing marketing database or customer relationship management (CRM) system. Let’s be honest: improving data quality isn’t a sexy or high-profile marketing project. It’s pretty boring and usually gets ignored. But organizing your marketing data into a clean, optimized state can have more impact on your company’s bottom line than almost any single lead generation program.
Why Clean Marketing Data is Crucial for Your Success
Most marketing leads are wasted. Aberdeen Group reports that only 20% of marketing leads are ever followed up by sales reps but about 80% of the ignored leads will go on to purchase within 24 months. If you have clean, well-organized, accurately coded data, marketing can nurture those ignored leads until they are ready to buy.
Good data has a measurable bottom line impact. A recent report from SiriusDecisions estimates that companies can generate nearly 70% more revenue simply by improving the quality of their marketing data. There’s a quantifiable waterfall effect: more leads get qualified and faster, sales follow up rates increase, more sales are closed. Incremental improvements add up fast.
Bad data keeps costing you money. According to Johnathan Block, SiriusDecisions senior director of research, "The longer incorrect records remain in a database, the greater the financial impact. This point is illustrated by the 1-10-100 rule: It takes $1 to verify a record as it's entered, $10 to cleanse and de-dupe it and $100 if nothing is done, as the ramifications of the mistakes are felt over and over again."
Find out What Marketing Executives and Business Owners Need to
Know about Managing Data Quality:
- Why data quality matters and why smart executives lead the cleaning effort
- How to make your marketing data one of your company’s most valuable assets
- Tips for capturing nearly every type of lead
- Simple coding techniques that tell you the real ROI for your marketing programs
- The art of keeping data clean - and the surprisingly simple tools that can make this a lot easier
- How to make sure your data supports segmentation and lead nurturing
- Why you still need to clean your own data even if you already use pricy external data appending and list cleaning vendors
- When you should simply give up and forget about data quality
Data Cleaning Made Easy
Step-by-Step Excel Cleaning Process
This ebook includes step-by-step instructions for using Microsoft Excel to clean and properly prepare new marketing lists for upload into your CRM system or master marketing list. This process can help you clean and code up to 10,000 records in a typical marketing list in about a day. (Really dirty data takes somewhat longer, of course.)
This simple 8-step process will show you:
- How to automatically identify duplicate email addresses and contact names
- Important factors to consider when standardizing company names
- How to avoid ZIP code formatting gotchas (and make sure mailings to your New England prospects actually gets delivered.)
- Simple ways to identify data errors and omissions
Plus, you don’t have to be an Excel genius to use it. The ebook includes instructions for all the Excel features and functions you will need to implement the cleaning process. Anyone who knows the basics of Excel should be able to clean leads successfully. (You can even use these added Excel skills to facilitate many of your other Excel chores.)
Try it Risk-Free for 90 Days
Cleaning and maintaining good data isn’t rocket science, but we’re confident you’ll agree this concise ebook delivers a wealth of useful information. If you’re not completely satisfied, we’ll refund your purchase price anytime during the first 90 days. You have an entire fiscal quarter to apply the information and try out the cleaning process.
P.S. Free Bonus Offer
When you purchase Double the Value of Your Marketing Data, you’ll also receive the following free bonus items:
- Master Marketing List Template – you can use this Excel file to manage your entire sales leads or as a convenient tool for cleaning your leads before uploading to your CRM or marketing automation software.
- Mailing List Labels Template – this handy Word file is ready to mail merge leads right from your Master Marketing List. It has the merge fields already inserted and is pre-formatted for the popular Avery 5160 address label format (1”x2 5/8”).
- Lead Tracking Sheet Template – this customizable form designed for use as a telephone note pad makes it easy to capture contact data manually for uploading into your Master Marketing List or CRM system later. It reminds users of key data fields and provides an easy way to capture the information. Plus, there is ample room for notes on the back.
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Buy & download today for just $39.00
Consulting rate: $250 per hour
